It was seven years ago when she was stereotyped for being a “hippie and a flamingo dancer”. Today, with her brand Camilla, she has created an exceptional niche that still falls under the “gypsy” outlook. Albeit a luxurious gypsy.

This internationally acclaimed designer has done it all, from working in Los Angeles at the Grammy Awards to launching a charity-driven coffee table book that raised over AU$80,000 for UNIFEM. “We used the money raised from Women of the World the book, and built a school in Lao. We are teaching women how to work with silk there. I have been on the most fascinating roller coaster ride. I have seen the good, the bad and the ugly,” says Franks.

Ironically, Franks was not always enamoured by her infamous title of the Kaftan Queen. But her disapproval didnt last long. “When I first got that title, I was still trying to evolve as a designer and it really frustrated me. But now I am really comfortable with it. At the end of the day, it brings me back to what I do best,” she says. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero

This is one of those shoots. Yes Dree Hemingway looks like a modern Daisy Buchanan; yes the styling by Bay Garnett is divine; and yes Tom Craigs photography work is far from shabby. But all those things come together to create a mood, and that mood is one that I am not sure even has a name. Its carefree without being reckless, dreamy without being lazy; its kicking off ones shoes and running through the sprinkler even when you are wearing a designer dress.

Is it the model, the clothing, the way the clothes are styled, the photography? It could be any or all of the above, but sometimes a shoot is great for something else: sometimes its the mood it evokes. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero